Research On Development Strategy Of HD New Energy Co.,Ltd.

In the context of the deep advancement of China's power system reform and the national economy's transition from high-speed development to low-and medium-speed development,the traditional energy allocation model is no longer suitable for the requirements of the new era.As a new energy enterprise with power and heat production as its main business,the company has established a modern enterprise management system,found a development path suitable for itself under the general environment of deepening the reform of the power system,and how to efficiently adapt to market changes to meet market demand.To further enhance the influence and vitality of enterprises,how to fully tap their own advantages in the new market environment to cope with changes in external markets is an important issue facing enterprisesBased on a thorough investigation of the production,operation and management status of HD New Energy Corporation,this article uses "PEST" analysis method,Porter's five-force model,"SWOT" analysis method and other theoretical tools to carry out the domestic energy industry environment and competition situation.In-depth analysis and research,in-depth analysis and summary of the threats and opportunities brought by the external environment to the company,that in the face of increasingly fierce industry competition,the company urgently needs to increase installed capacity,optimize energy structure,and comprehensively improve development quality and operating efficiency Further improve the management levelHD New Energy Company also needs to grasp the market dividends and market opportunities brought about by the reform of the power system,actively participate in the market to participate in competition,while exerting its own core competitive advantages,it needs to focus on improving and making up for the company's shortcomings,scientifically and rationally formulate the company's development strategy and Strategic measures are carefully organized and implemented.In the process of strategy implementation,we must adhere to the stability of strategic objectives and the rationality of strategic measures,so that the company can take the lead in competition in the next period and lay the foundation for the company's long-term developmentStarting from the actual situation of HD New Energy Company,on the basis of an in-depth analysis of the company's environment,current situation,and existing problems and difficulties,the company's next response measures and development ideas are proposed.The company's sustainable and stable development,strategic thinking and operable measures and programs are put forward according to the current situation of the enterprise.The research results of this paper will guide the current domestic new energy enterprises facing similar difficulties.At the same time,analyses are made on the development status of China's new energy industry and the puzzles and difficulties.With the help of strategic management theory research,enterprises can understand the development environment in depth and accelerate their own development.