Research On Digital Transformation And Upgrading Strategy Of Manufacturing Enterprises From The Perspective Of Data Driven

Manufacturing enterprises are the key industries of China’s economy.Under the background of data-driven development,China’s economy has achieved high-quality development.Manufacturing enterprises actively use data-driven technology to achieve digital transformation and upgrading in the context of big data.But manufacturing enterprises,especially small and medium-sized enterprise have many problems,such as their own digital planning are not clear,business process and organization structure are unreasonable,digital talent lack,through the research of digital manufacturing enterprise strategy.Firstly,this paper introduces the background and purpose of studying the digitization of manufacturing enterprises.In the era of highly developed digitization,manufacturing enterprises are faced with the development dilemma of talent shortage and low efficiency.Therefore,it is necessary to accelerate the digital transformation and upgrading of enterprises through digital means.Then,by introducing the connotation of data-driven,digital transformation and upgrading of manufacturing enterprises and the integration of the two,it points out that the path of realizing digital transformation and upgrading of manufacturing enterprises lies in the relevant knowledge of new capacity construction,which is the foundation of theory.Then introduces current situation of the development of manufacturing enterprises in China,selecting the LY company,in changzhou city,jiangsu province,which is typical representative in the development of digital transformation and upgrading of the manufacturing enterprise,Through field research and inquiry of relevant materials of digital transformation and upgrading of enterprises,the problems existing in the process of digital transformation of LY Company have been found out,and the reasons for the problems in the process of digital transformation of LY Company have been analyzed through interview survey and face-to-face communication with enterprise leaders,There are the following problems:Lack of enterprise digital planning,insufficient data govemance capacity,low digital management level of enterprises,Lack of data sharing platform,It also analyzes the specific causes of these problems,and puts forward corresponding strategies to promote the digital transformation of the company by combining the actual situation of the company and the opinions of experts in the industry Including the following strategies :Formulate the digital transformation strategy and implemente the plan,Optimize the business process and organizational structure,strengthen the development and utilization of enterprise data resources,Strengthen the construction of digital management mechanism,and build the digital talent training system,hoping to provide reference for relevant manufacturing enterprises in digital transformation and upgrading.