Research On Geely Auto’s Digital Transformation Path

The digital transformation of enterprises is an important transformation path for enterprises to cope with future development and changes.It integrates the production management of enterprises and the new generation of information technology,realizes intelligent manufacturing of enterprises,and explores new business models to effectively enhance the value of enterprise products and services.However,the digital transformation of manufacturing enterprises does not have a specific transformation path,transformation model,and no benchmark enterprises that can be imitated.This leads to confusion in the direction of digital transformation of enterprises.There are still many problems in the digital transformation of enterprises,such as relatively independent information systems and data Resources are not shared,data resources are not excavated,resulting in a waste of data resources,and companies need to solve various thorny issues that arise in the process of digital transformation.With the development and application of new generation information technologies such as the Internet of Things,big data and artificial intelligence,the digital transformation of traditional enterprises will accelerate the innovation of new technologies,the optimization of production processes,the cultivation of new products,the exploration of new models,and the organization and management of enterprises.Reforms,etc.,to promote the comprehensive integrated development of enterprises.As a leader in traditional automobile manufacturing,Geely Auto is actively exploring a new path for corporate digital development in the era of digital economy.This article takes the case of Geely Auto’s digital transformation as the research object to clarify the motivation and theoretical feasibility of Geely’s digital transformation.This article aims to further enrich the relevant paths of Geely’s digital transformation and provide relevant references for other traditional manufacturing companies’ digital transformation.Geely Auto’s digital transformation has made changes in its existing design,R&D,production,marketing,organizational structure,and business model,and has achieved significant results.This article takes the application and development of the new generation of information technology in Geely Auto as the breakthrough point,takes the application innovation of the new generation of information technology in organization and management,product services and business models as the innovation point,uses the construction of a digital middle station as the data carrier,and uses PEST Analytical method,SWOT analysis method and Porter’s five-force model analysis method are used to analyze the feasibility of Geely Auto’s digital transformation,analyze the motivations of Geely Auto’s digital transformation,internal and external environmental factors,and explore and analyze Geely Auto’s product,service,and marketing methods,Organization and management,talent training,supply chain and user services,etc.related digital transformation paths,and proposed the follow-up Geely Auto digital transformation related path optimization plan.Research shows that Geely Auto has greatly enhanced its core competitiveness in the digital economy era by building an ecosystem of corporate digital transformation,and it has also provided a powerful reference path for other manufacturing companies’ digital transformation.