Research On Material Language In The Design Of Tourism Cultural And Creative Products

With the rapid development of China’s national economy,people’s material and spiritual life has been greatly satisfied.Tourism has begun to flourish,and tourism cultural and creative products have entered people’s life with tourism.In the face of a variety of tourism cultural and creative products,consumers often have no way to start.Through in-depth investigation of tourism cultural and creative product markets around the world,the author finds that there are three main problems in the current market of tourism cultural and creative products.The first is the serious homogenization.Many different scenic spots are selling the same tourism cultural and creative products wholesale by Yiwu.Secondly,most of the tourism cultural and creative products on the market at present have no collection value because of their rough production.Finally,most scenic spots do not have their own cultural and creative product brand or brand image is not unified enough to form a brand effect.This paper analyzes the influence of material language on the shape,color and quality of tourism cultural and creative products,and probes into the different feelings that material language brings to consumers through "five senses".After clarifying the influence of material language on cultural and creative products,this paper puts forward three suggestions on the application of material language in the design of tourism cultural and creative products.Firstly,local materials are used to differentiate tourism cultural and creative products in the design of tourism cultural and creative products.Secondly,customized materials are used to enhance the fineness of tourism cultural and creative products.Finally,unified materials are used to enhance the brand image of tourism cultural and creative products.