Research On The Application Of Dongba Character And Graphic Language In Tourism Cultural And Creative Products ——A Case Study Of The Graphic Book Of《The Dream Seeking Of The XiaoBa》

Dongba culture is the crystallization of Naxi’s unique ethnic culture,whose main form is the inheritance and application of Dongba characters.Combine the graphic language elements of Dongba characters with modern graphic design to enhance the cultural added value in the form of tourism cultural creative products.However,there are still many deficiencies in the current design and development ideas.In the process of design and development of cultural and creative products,in addition to the lack of a good balance between inheritance and innovation,the current tourism cultural and creative market page is facing a chaotic situation,which is manifested in the weak ethnic spirit and the lack of excavation of the cultural connotation of Dongba characters and graphics;There are a lot of popular products,and the products of tourist attractions are similar or even the same;In order to save the cost and maximize the benefits,the products are in the state of no beauty in materials and no skillful in workmanship.Therefore,this paper focuses on "the application of the form language of Dongba characters in tourism cultural creative products".Firstly,this paper analyzes and summarizes the concept and characteristics of the graphic language of Dongba characters and its cultural and creative products,and discusses the relationship between the graphic language of Dongba characters and tourism cultural and creative products.Then,after visiting and investigating the important cultural and creative places in Lijiang and Dongba Valley Scenic Area,taking Dongba characters as the key research object,this paper summarizes the advantages and disadvantages of Dongba characters graphic language cultural and creative product design at present from multiple angles.On the basis of this study,this paper summarizes the current design strategies of Dongba character and graphic language cultural creative products,and uses the strategies proposed in the research to take the picture book design of Dongba character and graphic language,Xiaoba dream seeking,as the creative foothold of this research.Finally,according to the research and design practice,it puts forward the future development direction of Dongba graphic language cultural creative products.On the basis of a detailed field visit to Lijiang,relying on the graphic language elements of Dongba characters,combined with the creative techniques of modern graphic design,the author studies the creative design of Dongba characters graphic language tourism cultural creative products.During the research and development of creative ideas,this paper summarizes the innovation points of Dongba character cultural and creative products:it puts forward the relationship between Dongba character graphic language and cultural and creative products;This paper points out the reasons why the graphic language of Dongba characters has been used for a long time;A series of R＆D ideas and strategies are customized for the design of Dongba character,graphic language and cultural creative products,which can provide reference for the design of Dongba character,graphic language and cultural creative products.In order to connect the link between Dongba characters and cultural and creative products,it provides the ideas of keeping pace with the times for the inheritance and innovation of Dongba characters.