Research On The Design Of Jinan Urban Tourism Cultural And Creative Products Based On "the Travels Of Lao Can"

The description of natural landscape and human landscape in literary works can stimulate readers’ yearning,and give birth to a new form of tourism that integrates literary aesthetic experience and tourism experience,namely literary tourism.This type of tourism has obvious regional cultural attributes,which helps to promote innovation in regional cultural tourism and nurtures regional literary tourism.However,although Jinan has abundant regional literary tourism resources,due to the lack of a clear development model for literary tourism and creative products,the further development of Jinan’s literary tourism has been restricted,making it still in its early stages.With the help of the representative literary work "The Travels of Lao Can",this article selects scenic spots,architectural landscapes,street landscapes,folk life,and urban figure literary tourism resources that can reflect the regional cultural characteristics of Jinan;Create the "Lao Can visits Jinan" Jinan literary tourism cultural and creative brand,design a series of related tourism cultural and creative products,and promote the rapid development of regional literary tourism in Jinan.This thesis takes "The Travels of Lao Can" as the starting point and studies the design of tourism cultural and creative products in Jinan region from the perspective of literary tourism resources.Specifically divided into five parts: The first part introduces the research background,introduces the research topic of Jinan tourism cultural and creative product design based on literary tourism resources,elaborates on the current research status at home and abroad,as well as the research purpose and significance;The second part provides a theoretical overview of the concepts related to literary tourism resources and tourism cultural and creative products,and explores the necessity of combining literary tourism resources with tourism cultural and creative products;In the third part,starting from the literary and tourism resources of "The Travels of Lao Can",we will re-examine the cultural value of Jinan’s tourism cultural and creative products;Then,based on the positioning of consumers and cultural and creative products,create the "Lao Can visits Jinan" brand;The fourth part constructs the development model of the literary tourism resources of "The Travels of Lao Can".According to the theory of semiotics,it expounds the design methods and principles of the literary tourism cultural creative products,and extracts and transforms cultural symbols from the three dimensions of syntax,semantics and pragmatics;The fifth part,with the help of the design ideas in the fourth part,completes the design practice of Jinan literary tourism cultural and creative products for the "Lao Can visits Jinan",and creates a series of related cultural and creative products.Through the above research,the aim is to provide theoretical basis and practical reference for the design and development of literary,tourism,and creative products in Jinan.This thesis not only constructs the S.V.E.D.C.development model to deeply excavate and sort out the literature tourism resources of "The Travels of Lao Can",but also extracts and transforms the design elements with the semiotics theory;We have also created the "" Lao Can visits Jinan "" Jinan literary tourism cultural and creative brand based on the regional cultural characteristics of Jinan,and designed Jinan literary tourism cultural and creative products.This brand of tourism cultural and creative products can not only enrich Jinan’s tourism cultural and creative products,but also provide new ideas for the integration and transformation between Jinan’s literary and tourism resources and tourism cultural and creative products,thereby effectively spreading Jinan’s regional culture.