Research On Innovative Design Strategy Of Tourism Creative Products From The Perspective Of Material Cultural Heritage

Taking the material cultural heritage system language in Shexian County,Anhui Province as the research object,this paper will sort out the multiple organizational structure of the specific interface language of the material cultural heritage in this area.The interface language of the material cultural heritage is the medium for disseminating and displaying traditional ideology,aesthetic situation,value dimension and other concepts to the public,which plays a role of feature screening and information exchange in the inheritance and promotion.Symbolic association,subjective expression and other important roles,so as to further explore the relationship between the extensibility of material cultural heritage and design in Shexian County,so as to highlight the practical value and significance of the language structure of material cultural heritage.This paper mainly discusses the background and development of material culture in Shexian County,the logical relationship between the gene of design language and culture,the logic of the design evolution of the language system of material cultural heritage interface,systematically and centrally combing the material cultural heritage in Shexian County,and analyzing the transmission and processing of the language system of material cultural heritage interface by extracting the cultural design gene.Material cultural heritage,as a carrier of material transmission,is subject to objective factors such as humanity,society and natural environment.On the one hand,it has a regional unique cultural gene core;on the other hand,there are significant opposites between commonness and individuality of each material heritage.Therefore,it is necessary to try to summarize and sort out the research system framework of material cultural heritage.Summarize and explain the recessive relation of the material cultural heritage of the region under the dominant representation.In the specific research,this paper selected the most representative material cultural heritage in Shexian County,and explored the meaning of the core of cultural style metaphorical behind it by extracting its architectural style,material and color perspectives and combining with the external representation of Huizhou culture,so as to provide theoretical support for the construction of subsequent design strategy path and corresponding practical application.The logic and law of cultural design of material cultural heritage in Shexian County,As the main research purpose,the concrete representation of modeling language is used to explain the significance of the coupling thesis from two points of practice and theory.Cultural design genes are extracted from the selected material cultural heritage samples to generate the uniqueness of discriminating modeling language in detail,so as to provide reference for the design practice of relevant cultural and creative tourism products.