Research On The Design Of Red Cultural And Creative Products Based On Cultural Composition ——Taking The Red Culture Of Jinggangshan In Jiangxi Province As An Example

Red culture is the spiritual civilization and material culture formed in the process of realizing national liberation and freedom under the leadership of the Communist Party of China.It is an important part of the advanced culture with Chinese characteristics.Since the eighteen Party Congress,the CPC Central Committee has attached great importance to the inheritance and development of the red culture.General Secretary Xi Jinping has inspected the old revolutionary base areas many times,and made important instructions to inherit the red culture and carry forward the revolutionary spirit: "the fine tradition left by countless revolutionary martyrs is always a valuable asset that encourages us to advance.We should make good use of red resources and carry forward the red tradition." Pass on the red gene." Red culture is an important resource with specific dynamic attribute and development track.Nowadays,red culture is entering people’s daily life in different ways and forms,and its revolutionary spirit and historical and cultural connotation have gradually been internalized into the ideals,beliefs and value norms of different social groups.Jinggangshan in Jiangxi Province is "the cradle of Chinese revolution",which has left precious wealth for later generations and has special historical significance and far-reaching influence.Through the design innovation of the red cultural elements of Jinggangshan in Jiangxi Province,this study takes the way of cultural reproduction and regeneration as the breakthrough point,and deeply excavates and analyzes the red cultural elements of Jinggangshan from the material and spiritual levels on the original basis,so as to build a "materialized expression model of Jinggangshan red culture".Combined with cases,the paper expounds the methods of quoting allusions,contrast,exaggeration,clustering,dislocation and cooperation of cultural composition,and uses the communication characteristics of product symbols to transform "Jinggangshan red cultural elements" into "cultural symbol language" that can be used in product design,so as to make "precious wealth" enter people’s life in a unique way,To further innovate the design methods of red cultural and creative products.Finally,the design practice of Jinggangshan red cultural and creative products series in Jiangxi Province is used to verify,so as to make the materialized expression of "red culture" meet the aesthetic needs of contemporary consumer market and promote the consumption of cultural symbols.The purpose of this study is to study the design of red cultural and creative products from the perspective of cultural composition,further excavate and integrate the cultural elements of red culture in Jinggangshan,Jiangxi Province,extract the value factors that fit people’s psychological needs and conform to the characteristics of the times,and combine them with the actual products,And make them continue to play a positive value effect in the process of our practical social life,to achieve the purpose of inheriting the red culture.