Research On The Redesign Of The Experience Of The Creation Product From The Perspective Of Market Culture

In recent years,with the vigorous development of the country’s cultural industry,the country has regarded the cultural industry as an important part of the national economy and society.In the cultural life of our citizens,more and more cultural industries and products have shown a "blowout".In this context,the types of cultural and creative products are also emerging in an endless stream.After investigating cultural and creative products at home and abroad,this project found that many products have excessively similar use of cultural connotations.The culture is not refined but directly reproduced on the product,resulting in serious homogeneity of cultural and creative products.Based on the uniqueness and the imperfection of cultural connotation,based on such problems,the research of this topic is carried out.The main research method is to use manual research and field visits to identify the cultural circles represented by three typical urban agglomerations in my country through geographical classification.They are the Beijing-Tianjin-Hebei cultural circle,the Yangtze River Delta cultural circle,and the Pearl River Delta cultural circle.Through the collection of data,three contexts have been sorted out for the three cultural circles to summarize and analyze the market culture.At the same time,the user research method mainly uses the way of questionnaire distribution to conduct user segmentation and market culture-oriented demand extraction for cultural and creative products,so as to find an entry point for product design.Finally,the product design part extracts cultural genes through the previous market cultural research,summarizes the product needs of the target users,and systematically designs the product’s shape,color and function.At the same time,it is divided into three dimensions in the user’s emotional design.Conduct research,control the design direction,and focus on user experience.