Research On Cultural And Creative Product Design Based On Yangshao Culture

Traditional culture is the material wealth and spiritual culture created by human beings in the process of social development.Strengthening cultural construction can promote the economic,political and social development of a nationality.So the inheritance and development of culture is very important.As a new way of cultural inheritance,The cultural and creative product design has received widespread attention from the public in recent years.However,with the rapid development of cultural creative products,problems such as product homogeneity and lack of cultural uniqueness have gradually emerged.It is difficult to satisfy the public’s emotional appeal to culture.Many ethnic groups have created a rich and distinctive Chinese traditional culture under the social environment of different times.Designers should pay attention to in-depth study of cultural characteristics when designing cultural creative products.The Yangshao culture in the prehistoric period is one of the key codes for the origin of ancient Chinese civilization.It is also an important stage of the formation and development of Chinese culture.It occupies an important position in the history of Chinese culture.Therefore,this rich cultural heritage is very worthy of our to exploration and inheritance.The large number of painted potteries unearthed from the Yangshao culture not only reflect the spiritual connotation of the culture at that time,but also build a bridge for us to study the social environment at that time.Due to the long time,although people’s enthusiasm for culture is increasing in today’s society,they are still relatively unfamiliar with Yangshao culture.Through Yangshao Culture’s creative product design can not only enrich the creative product design resources in the current cultural and creative market,but also help realize the dissemination of traditional culture,inject new vitality into this original ancestor culture,and will re-exhibit it in front of the public.In this article,by read a lot of literature related to culture on the Internet,and went to the National Museum of China,which has Yangshao culture collections,to conduct investigations,order to do in-depth study of Yangshao culture.After in-depth research,combing and summarizing different types of painted pottery and its patterns,it is found that painted pottery is the main feature of Yangshao culture.The various patterns on the pottery walls record the living conditions of human beings at that time and reflect the spiritual connotation of Yangshao culture.Therefore,this study extracts the representative "fish pattern" pattern from the various painted pottery patterns as cultural symbols,and combines contemporary aesthetics and life needs on the basis of design semiotics and communication theory.we design a creative products of Yangshao culture that are unique,innovative and practical,and are close to the lives of the people.Improve a new design methods for Yangshao cultural product design,attract more people’s attention,and then realize the spread of Yangshao culture.Continuation and development of the national culture.