Study On The Design Of "Lotus" Cultural Tourism Product In Weishan Lake Wetland

With the development of economy,people have higher requirements for the quality of life,and tourism,as an important activity for modern people to relax their body and mind,cultivate their sentiment,and expand their knowledge,is more and more popular among the public.Tourists are no longer satisfied with the simple tour,leisure experience,purchase of products in the process of tourism,etc.,people have higher requirements for tourism service experience and the design of related tourism products.Tourism products are different from ordinary products.They not only have the characteristics of ordinary products,but also are carriers of regional culture in a specific region.The design and development of tourism products is to fully explore and integrate the cultural elements and perfectly integrate them into the product design,so as to create tourism cultural products full of local cultural characteristics and deeply loved by the public.This kind of product design ability stands out in the numerous traveling product,walks into the traveling consumer’s heart truly,causes it to have the resonance.Weishan lake wetland red lotus scenic spot is the largest lotus viewing place in China,known as the "lotus capital of China",rich in regional cultural resources,forming a unique weishan lake wetland "lotus" culture.But the reality is the lag,the current tourism products design in the disconnect,with the rapid development of tourism market is more difficult to find to this kind of tour product,even if there were,products are also serious lack a unique regional culture,weishan lake,and other travel products on the market the same,can’t even call it cultural tourism products,not enough to stimulate the purchase desire of consumers.In the context of the prevalence of cultural tourism and consumers’ strong demand for cultural tourism products,it is very necessary to design and develop weishan lake wetland tourism products,especially to put the most distinctive "lotus" culture into the product design.The thesis is divided into three parts: preface,text and conclusion.The preface is an overview of the background and significance of the topic,current research status,researchcontent and innovation.The body consists of four chapters.The first chapter is an overview of the current design of "lotus" cultural tourism products in weishan lake wetland.The second chapter analyzes the "lotus" culture of weishan lake wetland from three aspects:historical deposits,visual characteristics and aesthetic characteristics.The third chapter summarizes the design principles of weishan lake wetland "lotus" cultural tourism products,makes the design positioning,and puts forward the method of "type" transformation and "combination" to carry out the design of weishan lake wetland "lotus" cultural tourism products;The fourth chapter combines theory with practice to design weishan lake wetland "lotus" cultural tourism products from two aspects of basic design and design extension.The conclusion part is a summary of the design of weishan lake wetland "lotus" cultural tourism products.