Nen River Valley Culture Resources In Product Development Design The Application Of Creative Culture Research

In the cultural and creative industry trend sweeping the globe today, rely on and development of every region, ethnic and cultural advantages to promote the development of the national economy, to build an international image has become the world the customary practices. How to develop and utilize our country’s abundant national culture resources, turn the cultural advantage into industry advantage, become a new project that our country is facing now. Brilliant, created by people in northeast area of Nenjiang River Basin in the long process of historical development of culture, with distinct regional and national characteristics, is an important part of an integral part of the traditional culture of the Chinese nation. Along with the rapid economic development and social comprehensive progress, the Nenjiang River Basin in the people of all ethnic groups should actively carry forward the trend of Nenjiang River Basin’s unique geographical and cultural characteristics, attaches great importance to cultural and creative product design and produce a good representation of the cultural and creative products, and vigorously promote the Nenjiang River Basin of native culture and unique cultural and creative products. This paper will study the Nenjiang river basin regional cultural and creative design through the study of the "northeast eighteen strange" folk customs as the theoretical basis, and realize the design and research of the cultural and creative product development.Through this paper introduces between tender river basin, cultural and creative products in the study of the basic connotation, and cultural and creative products and cultural products related to the content of the research, cultural and creative products and economic development relationship, cultural and creative product development measure and way research, and other research point of view and the existing research problems. And then a comprehensive description of Nen River Valley Cultural Resources and cultural and creative products should be current and future trends, and the enterprise cultural resources and cultural and creative products capacity production of statistic analysis and research summary. At the same time, of Nenjiang basin of cultural resources and cultural creative products market changes of supply and demand of enterprise development strategy are analyzed in this paper. Overall analysis and introduction of the Nen River Valley Cultural Resources and cultural and creative products industry development trend, understanding of Nenjiang River Valley Cultural and creative products rise, the development of the regional pattern, development experience and way out of the dilemma of the development are analyzed. The cultural resources of Nenjiang river basin is the important part of the development of cultural and creative products in Nenjiang River Basin.. Nenjiang River culture is the "key" is the Nenjiang Valley Cultural Resources and cultural creative products. Finally, the Nenjiang River Basin cultural resources and cultural and creative product projects using the case analysis of the pattern of a detailed analysis and research. The cultural resources of Nenjiang river basin is the important part of the development of cultural and creative products in Nenjiang River Basin.. Nenjiang River culture is the "key" is the Nenjiang Valley Cultural Resources and cultural creative products.The intangible cultural value of cultural resources and cultural and creative products of Nenjiang basin is the basic basis for maintaining the regional culture of the Nenjiang River Basin. The development and design of the Nen River Valley Cultural Resources and cultural and creative products. Not only is the needs of the national development of Nenjiang River Basin, is the social civilization and the sustainable development of human society inevitable requirement.