Research On Cultural Innovation Product Development Based On The Heritage And Development Of Ju Culture Under The Background Of Cultural Self-confidence

Cultural and creative product design is based on literature research and artistic design,combining with the way of thinking and way of life of human beings to sort out and process the artistic products created,so as to meet people's comprehensive pursuit of culture and art.With the development of cultural self-confidence slogan,the effective excavation of culture has greatly promoted the development and value realization of cultural and creative products.As people living standard unceasing enhancement,and the pursuit of a higher spiritual realm,combined with the theme of the contemporary cultural self-confidence,to apply semiotic theory,the product research and development,the reasonable use of ancient culture and contemporary culture,to present it to all kinds of wen gen products,so that people can be in the process of play,by wen gen products with the excellent ancient culture in-depth contacts,produce emotional resonance,so as to achieve the dissemination and inheritance of culture.In this paper,by adopting the combination of theory research and practice research methods,in view of the regional cultural symbols as well as the related concepts of tourism souvenirs design,puts forward the cultural confidence in today's society under the background,discusses how to ancient junan cultural symbols and now junan cultural integration design,design a series of culture as the background of cultural creative products,to the ancient ju culture and present the most outstanding cultural elements,the combination of applying the principle of semiotics design to extract the simplified elements,design conforms to the j local characteristics of tourism products.This paper analyzes and studies the design principle and expression method of the cultural creation products,and selects the design method of personification cartoon and illustration method to summarize the culture of the ancient Ju State,and analyzes and extracts relevant symbol elements to form a set of representative cultural creation derivative products.The set consists of two parts,the urban image design and the derivative design,which includes the daily necessities design,stationery design,home design and decoration design.This paper carried out the design and research of ju's cultural creation products under the background of cultural self-confidence,analyzed and investigated the local tourism development and the development of ju county's cultural creation products,and completed the cultural creation product design that realized ju's cultural inheritance and developmentunder the background of cultural self-confidence and met the needs of the general public.The work of this paper can be used for reference to inherit the ancient juju culture and promote the cultural taste of the masses.