Research On Design Of Jiayuguan Cultural Creative Products Based On Ancient Military Culture

In recent years,literary products have been more and more welcomed and loved by the public,especially those with rich levels and distinct characteristics.All these are closely related to the continuous expansion of cultural and creative industries and the gradual improvement of economic benefits.As a result,people’s demand for literary products has been kept at the level of imitation reproduction.Ancient Chinese military culture runs through thousands of years of civilization of the Chinese nation and has rich connotations and profound implications.From the point of view of the state’s emphasis on ancient Chinese military culture and the policies promulgated successively,the products of ancient Chinese military literary creation will usher in new opportunities for development.This study takes the ancient military culture of China as an example,explores the ancient military culture and its significance,and transforms it into modern products.First,collate and summarize the ancient military and cultural materials.The main principles of screening target cultural elements are put forward.According to Liang Ding’s three-level theory of creative products,the target elements are analyzed from the internal,intermediate and external levels,and the map of cultural gene analysis is constructed.The factors in morphology,color,pattern and technology were extracted.Secondly,deductive redesign of extracted factors is carried out,including abstract method,simplified method and reconstruction method.Thirdly,take the ancient military culture of Jiayuguan as an example,conduct field research and collect data.Using the three-level theory and type spectrum analysis method of creative products to analyze the characteristics of cultural elements,cultural genes are obtained.Cultural genes are transformed into design factors and applied to product design.Finally,the feasibility of screening principles and application processes is verified.The research hopes to provide new ideas for extracting elements of creative products by applying the three-level theory of culture.