| The characteristics of Hunan’s regional culture are very obvious.This article tries to start from the Yandi culture in Yanling County,Hunan Province,conduct in-depth investigation and thinking,and use the advantages of regional culture to carry out cultural and creative product design,specifically expounded from four aspects.First of all,based on the lack of cultural and cultural products with regional cultural characteristics in the tourism industry in Yanling County at the present stage,the significance of the use of Yandi culture in the design of tourism cultural and creative products is discussed,and the development of domestic and foreign regional culture in the design of cultural and creative products is investigated.The status quo provides a theoretical basis for Yandi cultural and cultural product design programs.Secondly,according to the current situation of tourism in Yanling County,field research is conducted to discuss the "eight merits" of the core content of Yandi Culture.The main features are innovation,benevolent government,inclusiveness,and core spirit of innovation.Thirdly,according to the research on the aesthetic orientation of the target group’s young people,it is concluded that the aesthetic psychology of the youth is empathetic,emotional,and innovative.Finally,as a basis for design practice,the comprehensive survey results integrate the Yandi culture with the aesthetic orientation of young people,and proposes a cultural and creative product design scheme for the geometric redesign of Yandi’s core cultural patterns to provide effective design for the research and development of regional cultural and creative products.Methods and ideas. |
