Research On The Design Of Mudanjiang Cultural And Creativity Products Based On Ice And Snow Culture

With the rapid development of cultural and creative industries,regional culture with unique cultural genes and values has become the main source of cultural and creative product design.Mudanjiang city is known for its unique ice and snow resources.This thesis takes the application and design of ice and snow culture in the development of Mudanjiang cultural and creative products as the research purpose,adopts unique design ideas and breaks the inherent design and production mode,which can not only create innovative ice and snow cultural products,but also inherit and protect ice and snow culture of Mudanjiang,and establish cultural confidence for it.Firstly,the thesis analyzes the ice and snow culture and cultural and creative products at home and abroad by using the literature research method,and points out the inadequacies of Mudanjiang ice and snow cultural and creative products.Through the sorting,induction and classification of Mudanjiang ice and snow cultural resources,the cultural and creative products,ice and snow culture and Mudanjiang regional culture related content are integrated to find their compatibility,and clarify the types and characteristics of Mudanjiang ice and snow cultural and creative product design.Secondly,four kinds of evaluation factors are found out by using quantitative research method,which help to find three materials with the highest average score,then they were converted into the design element symbols.Thirdly,puts forward the design method of Mudanjiang ice and snow cultural and creative products,which runs through the whole design with regional,cultural,innovative and practical principles.Finally,this paper uses the survey method to conduct statistical analysis on the behavior patterns of different consumers’ purchases,combined with the results of questionnaire survey to determine the design objectives,and complete the design practice of Mudanjiang ice and snow cultural and creative products with functional,practical and aesthetic characteristics.From the perspective of cultural creativity,the thesis intends to integrate Mudanjiang ice and snow culture with creative product design,so as to fill up the market gap,enrich user experience,improve the dual value of Mudanjiang ice and snow culture and product design,and provide strong reference and support for design methods of regional cultural and creative product.