University Culture Creative Product Design Research

With the development of socialist cultural construction with Chinese characteristics,the relevant departments of the state pay more and more attention to the cultural inheritance of colleges and universities.At present,they are mainly driven by new cultural ideas based on new thinking,new methods,and new influence.In particular,national key universities pay special attention to their own cultural and creative products in colleges and universities,mainly through the dissemination of the school's branded products through these campus elements and the feelings of the teachers and students for their alma mater.This thesis starts from the cultural attributes of colleges and universities,comprehensively analyzes the background of cultural creative products in colleges and universities,summarizes the existing college cultural products,integrates advantages to avoid shortcomings,and effectively integrates them,and tries to design cultural connotations and new ideas.Cultural and creative products.By integrating the cultural elements of universities and creative products closely,we can effectively promote the overall development of creative cultural products in colleges and universities.Taking the Hebei Normal University as an example,the article explores the innovative forms of cultural and creative products of Hebei Normal University.Based on the explanation of Hebei Normal University's campus development history,school philosophy,school appearance,and campus cultural connotation,it analyzes it as a university creative project.The cultural and creative product carrier forms,types of design elements and specific design methods contained in the resources.The cultural and creative products of universities must be designed,planned,researched,developed,customized,and promoted according to the unique educational concepts,scientific research achievements,and historical background of colleges and universities in order to form cultural and creative products that are different from other industries.There are creative products in college cultural imprints.The purpose of the design of cultural creative products in colleges and universities is to contact the emotional needs of the campus and teachers and students,promote the rapid development of college cultural and creative products,and enhance the influence of collegesand universities in social education.Through the design and development of cultural creative products in colleges and universities to inherit the spirit of campus culture,from the consumer's psychological to meet consumer groups to meet the needs of campus cultural and creative products,the rich campus cultural creativity,unique cultural products spread to teachers and students.The focus of this dissertation is to analyze the cultural connotation,teacher-student interaction effect,inspiration source,design and application of cultural creative products in colleges and universities,and to combine new technologies to enhance the interactive experience of professional teachers and teachers and students of cultural creative products.In order to promote the cultural creativity of colleges and universities to better disseminate the cultural spirit of the campus,expand the visibility of the campus,and enhance the cultural soft power of colleges and universities,provide some extensive suggestions for reproduction.