Cultural Creative Product Design Based On Heilongjiang Ice Snow Culture

The ice and snow culture of Heilongjiang Province has a thick history and rich customs.After a long time of accumulation and sublimation,it has gradually become mature and closely combined with people's life,reflecting the development and progress of the times.A world of ice and snow culture has been developed in Heilongjiang in recent years,and the cultural and creative products have been developed in response to the general secretary Xi Jinping's idea that "green water and green hills are beautiful scenery of Jinshan Yinshan and ice and snow are also Jinshan Yinshan".Therefore,this paper studies the historical origin,resource overview and development trend of ice and snow culture in Heilongjiang Province,analyzes the current situation of creative products of ice and snow culture in terms of category,market,theme and design,considers how to conduct product research and development better,puts forward specific research and development strategies,and finally designs cultural and creative products with profound connotation,with a view to enriching and developing black Longjiang cultural and creative industry,inheriting and carrying forward Heilongjiang ice and snow culture and spirit.