Research On Creative Product Design Of Baima Tibetan Culture Based On Product Semiotic Theory

This article aims to explore and publicize Baima Tibetan culture through the design of cultural creative products,and inherit and protect the core spirit of its ethnic culture through design works.Because from a cultural perspective,product innovation design is no longer limited to technical and economic scales,cultural factors can enhance the identifiability and uniqueness of products,making product design a way to participate in cultural awareness and lead cultural trends.The Baima Tibetan is a minority ethnic group located in the triangle of the border between Gansu and Sichuan provinces in China.It belongs to one of the seven branches of the Tibetans in the official ethnic division,but its ethnic ownership is still inconclusive in academia.Because it is interspersed among the Han,Tibetan,and Qiang ethnic groups,it has led to the diversity and complexity of its ethnic culture.At the same time,it has been a poor and backward area since ancient times due to the constraints of natural geographical conditions.Relying on national policies in recent years,it has gradually developed,but as the impact of foreign cultures gradually lost its direction,the dual trend of "Tibetanization" and "Sinification" in culture has gradually emerged.The main research content of this subject is the research on the design of Baima Tibetan cultural creative products based on the theory of product semiotics.The first chapter puts forward the research background and significance of the article through field investigation of Baima Tibetan culture,sorts out the current research status at home and abroad,and puts forward the research content,research ideas and research methods for this topic;The second chapter mainly researches the theoretical basis of the origin of semiotics,the development of genres,the three major systems of product semiotics,and the modes of product symbol transmission are analyzed;The third chapter analyzes the symbolic composition,classification,and characteristics of Baima Tibetan culture;The forth chapter analyzes and combs Baima Tibetan culture from the four aspects of symbol classification,pragmatic analysis,semantic analysis and constructive analysis based on the three major systematic theories of product semiotics;The fifth chapter proposes three design principles of cultural and creative products based on the communication model and process of product semiotics and builds a design model of cultural creative product design;The sixth chapter carries out the design practice of Baima Tibetan cultural and creative products based on the design model;The last chapter summarizes the results and existing problems of the article.Eventually,through the extraction and transformation of Baima Tibetan cultural symbols,its application in the Baima Tibetan cultural and creative product designs,design a product with distinct cultural identity of the Baima Tibetan.At the same time,it has been proved that the process of introducing the theory of product semiotics into the design of Baima Tibetancultural creative products can help designers generate innovative ideas in terms of design style,culture,and brand,as well as provide new perspectives on visual,aesthetic,and human-computer relations.Therefore,under the theoretical guidance of product semiotics,by establishing a bridge of communication and transformation between theory and practice,it can provide effective reference for more cultural creative product design and research.