Research On The Design Of Cultural And Creative Products In Contemporary Museums

The cultural creative industry is considered as one of the most promising industries in the economic and cultural development of the world today.With the rise of international tourism and the rapid development of Internet information,the spread and communication of different cultural styles becomes quite easy.At the same time,the museum's cultural and creative industry has become a new economic growth route for museums in addition to holding exhibitions and serving tourists,which not only becomes the added value of museums ' spreading culture,promoting economy and attracting tourists,but also can bring unlimited extension to the brand benefits of museums.China has a long history,and the collection of cultural relics in our museums is more than 5,000 years of historical inheritance.The long history of culture provides the soil and nutrients for the museum's cultural and creative industries.But for the development of museum culture and creative industry,our country is still in the initial stage and can only learn from the excellent museums in other countries.How to solve the problem,draw the experience of excellent museums,formulate reasonable and effective design strategies,realize the quality development and manufacture of creative products,has certain research significance and value.?Jingzhou Museum is one of the city-level museums with distinctive and influential features.The museum's cultural relics are the testimony and carrier of Jing-chu culture in Jingzhou,and the unique resource guarantee for the development of distinctive cultural and creative products.Through the interpretation and understanding of Jingzhou Museum Relics,extract the key elements of culture;from the current situation of cultural and creative products consumption market,product status and other aspects of Jingzhou Museum of the existing cultural and creative products to carry out a systematic analysis of Jingzhou Museum of cultural and creative product design and development todetermine the positioning and thinking.Based on this,through the design and development of Jing Zhou Museum cultural creative products.