Research On Business Model Innovation Ofhighway Main Line Freight Platform Based Onvalue Co-creation

The traditional road freight industry faces the problems of Information asymmetry,low operation efficiency and high transportation cost,and its business model needs to be transformed and upgraded.In recent years,the “Three new”economy,represented by new industries,new business forms and new businesses,has developed rapidly in the Chinese market,giving birth to a number of new industries and new enterprises with certain influence.As a new form of organization,network platform not only appears in the information technology industry,but also has penetrated into the traditional logistics industry.The network freight transportation platform derived from the logistics enterprises is a typical representative of the three new economies.The new business form of the network freight transportation platform has accelerated growth and become a new support for the construction of modern circulation system under the new development pattern,it provides an important opportunity for the transformation of freight transport enterprises.Through the integration of idle resources and circulation channels,the platform can effectively improve the efficiency of freight transport,realize the whole process monitoring of transport transactions,and increase the commercial value of freight transport,it is of great significance to the business model innovation of our country’s highway freight transport platform and the platform enterprises obtaining competitive advantage and sustainable development.First of all,this paper through the value of co-creation,road freight platform,business models and related theoretical literature to sort out,the research on the business model of highway main line freight transport platform should start from the elements of positioning,operating model,profit model and value creation.Then,based on the enterprise perspective,select the typical enterprise case of the existing highway trunk line freight platform,from the perspective of the four elements of its business model,namely,positioning,operating model,profit model and value creation,this paper analyzes the typical business case and concludes that there are problems in the existing business model,the need for the platform to innovate its business model.Secondly,based on the perspective of customers,the paper analyzes the interactive value creation process and the service paths between users and users and between users and platforms The text mining technology is used to excavate and classify the service problems of each subject in the process of the actual service interaction,which provides the fundamental impetus for the service interaction and value co-creation among the participants of the ecological freight platform,and then explore the path of business model innovation.Finally,this paper proposes the concept of ecological highway trunk line freight platform,based on the existing platform business model and service pain point,from the four components of the business model and service interaction process to optimize and improve the construction of ecological freight platform business model,so as to get its value co-creation mechanism and innovation path.