Analysis Of The Value Creation Path Of Haier's "Rendanheyi" Business Model

With the advent of knowledge-based economy and information age,the uncertainties in the market environment faced by enterprises are on the rise,and the traditional passive and profit-maximizing strategic management goals cannot meet the needs of modern enterprise management,and ultimately the realization of the value-added of the enterprise is the ultimate goal.The establishment of the strategic management model of the target is concerned by the theoretical and practical circles.Based on this,this paper uses Haier as a research case to study the application of Haier's original "human-one-in-one" business model strategic management model,and focuses on analyzing the value creation path of the "customer-in-one" customer-oriented strategic management model.And the mechanism of action to reveal the value creation path of Haier's strategic management model innovation.Through case studies,Haier's unique “one-to-one” customer-oriented strategic management model is based on the combination of “one person is one,one is a unity,one is united,one is one,and one is one”.The customer demand is the logical starting point of the value chain,the carrier of the independent business is the carrier of the “single”,and the Nissin system is the closed-loop value creation system of the performance evaluation system that focuses on strategic profit and loss.The “One-in-One” model is based on the realization of customer value as a strategic goal,through “zero distance” interaction with customers,thoroughly understand customer needs,and integrate customer value into the“end-to-end” full-process value chain to meet customer needs.Constantly optimize internal processes and organizational models for goals,create value for customers,and realize company value;Through the “Nissin System” strategic execution tool,the“Knowledge and Integration” model assigns strategic management objectives to various departments and personnel,distinguishes responsibilities,increases the purpose and pertinence of work,and creates an atmosphere of “high in the sun,day,and day”.The process of creating value,achieving a zero-inventory,instant-on-demand model;The single-in-one and human-remuneration-one-sub-model is a single-in-one evaluation system.Through strategic profit and loss statements,customer value is linked to employee wages,forming a value community with customers,maximizing employeemotivation and strengthening employees.Responsibility,employee sense of achievement,and employee motivation to create value.Management Inspiration: First,companies must change the traditional mode of management thinking,customer-centric,and customer value creation is the starting point and foothold of the company's long-term development strategy.Second,effectively manage and control the strategy implementation process,reduce costs,and create maximum value for customers.Third,we must focus on creating value for customers and improve the value and transparency of the compensation system.