Research On Haier’s Service Innovation Value Co-creation Model And Its Economic Consequences

With the rise of technological waves such as the Internet,the Internet of Things,and blockchain,the external environment of enterprises has appeared instability and other characteristics;user needs tend to be personalized and experience-oriented,and product-centric manufacturing companies have begun to shift their focus in order to meet user needs When it comes to service,one after another is moving in the direction of service-oriented transformation.However,the enterprise’s own resources and technology alone cannot meet the standards for smooth transformation.The manufacturing industry should acquire and integrate the required resources,knowledge and technology through a series of means such as opening the boundaries of the enterprise and open innovation,and attract more resource owners to participate.In the creation of corporate value,create value together.In order to solve the problem of manufacturing transformation,we combine value co-creation with service innovation theoretical models,analyze the mechanism of value co-creation in the manufacturing service industry,conduct case studies with Haier value co-creation as the research object,and analyze the value co-creation activities brought by Haier The economic consequences of this,thereby promoting the service-oriented transformation of the manufacturing industry and enriching the connotation of value co-creation.Through combing the service innovation concept theory and value co-creation theory under the service-dominant logic,combining the six-dimensional model of service innovation theory and the value co-creation process mechanism to integrate the internal logical consistency of service innovation and value co-creation,and constructing the service innovation Value co-creation mechanism model,using this model to conduct research on Haier’s value co-creation and its economic consequences with a case study method.The research found that service innovation and value co-creation are both value creation,and the ultimate goal is to provide users with new service experience and complete solutions to achieve user value,thereby increasing the value of the enterprise;service innovation and value co-creation complement each other and cooperate with each other Realize value creation together;the application of the six-dimensional model of service innovation theory can guide enterprises to better co-create value and realize the service-oriented transformation of manufacturing industry faster;Haier’s service innovation value co-creation model can bring good benefits to enterprises Economic consequences.