Research On The Development And Design Of Cultural And Creative Products Themed On Mount Tai Culture

Mount Tai has a long history,rich natural and cultural landscapes,and rich cultural connotations.It is the first double heritage of culture and nature in China.As a carrier that can inherit historical culture,cultural and creative products can be combined with Taishan culture to launch cultural and creative products with great regional characteristics and cultural heritage.However,in contrast to the cultural and creative product market in Mount Tai,there is a lack of excellent cultural and creative products,which leads to tourists who visit Mount Tai only to appreciate the natural scenery of Mount Tai,and cannot continue the experience of visiting Mount Tai.For this reason,This subject takes the upgrading design of Taishan cultural and creative products as the research direction.After reading books and literature on cultural and creative products and Taishan culture,this thesis will then investigate the existing cultural and creative products in Taishan to understand the current status of Taishan cultural and creative products;after analyzing the needs of the target population,grasp the consumer ’ s preference for cultural and creative products Demand.According to the survey results,the design principles and design methods of Taishan cultural and creative products were summarized,and the design ideas were clarified.For the concrete elements and the image elements,the concrete element extraction method and the image element transformation method are adopted respectively,and the natural landscape,the human landscape and the cultural spiritual connotation are analyzed in many aspects to obtain the design elements,and then the target consumer group’s favorite Taishan god culture,Taishan Fengchan culture,Taishan stone carving culture and Taishan poetry culture design Taishan cultural and creative products.The development and design of cultural and creative products with the theme of Taishan culture must deeply explore the connotation and extension of Taishan culture,and combine Taishan culture with cultural and creative products,so as to better display Taishan culture.Consumers can also learn about Taishan and Taishan culture from multiple angles and aspects through cultural and creative products.At the same time,I hope that this paper can improve the cultural heritage of Taishan cultural and creative products,better highlight the personality and characteristics of Taishan,and then promote the Taishan culture,so as to promote the local economy,and at the same time provide more references for future Taishan cultural and creative product design value.