Research On The Application Of Regional Cultural Elements In The Design Of Cultural And Creative Products In Linhai City,Zhejiang Province

With the upgrading and iteration of people’s consumption structure,cultural and creative products can fully display regional cultural characteristics and regional humanistic spirit,and meet the people’s needs of increasing cultural consumption and spiritual enjoyment.This paper applies the regional cultural elements of Linhai City,which in Zhejiang Province to the design of cultural and creative products,and realizes the perfect integration of cultural connotation and practical functions of products,so as to improve the market competitiveness of products,to stimulate people’s sense of identity with regional culture,and to achieve the purpose of promoting the spread of regional culture and the development of economy in Linhai City.The first chapter introduces the research purpose and significance of the application of regional cultural elements in the design of cultural and creative products in Linhai City,and summarizes the research framework and content of this paper.The second chapter carries out the research in-depth field,classifies the regional cultural elements of Linhai City and describes the artistic characteristics in form of the chart,and conceptual analysis of cultural and creative product design,then analyzes the correlation between the two cities.The third chapter mainly analyzes the specific application of regional cultural elements in the design of cultural and creative products in Linhai City,including the integration and reorganization of landscape elements in the design of cultural and creative products,the organic grafting of human landscape elements in the design of cultural and creative products,the creative evolution of folk craft elements in the design of cultural and creative products,and the ingenious inheritance of folk custom elements in the design of cultural and creative products.Through the aspects of cultural value,aesthetic value and economic value,the fourth chapter expounds the application value analysis of regional cultural elements in the design of cultural and creative products in Linhai City.The fifth chapter is the conclusion and prospect.Taking the regional cultural elements of Linhai City as the starting point,it is excavated and analyzed,extracted and refined,evolved and reorganized,so that it can adapt to different cultural and creative carriers.We should face up to people’s differentiated and personalized consumption psychology,enrich the modeling design and multi-functional use of products,creating a regional cultural consumption atmosphere,and realizing the integration and unification of the external form and cultural connotation of products,which can enable people to form a sense of cultural belonging in the process of constantly feeling the charm of regional culture.In addition,the value of cultural and creative products is reflected in the aspects of cultural value,aesthetic value and economic value.Through the cultural interpretation and artistic conception inheritance of regional cultural elements in Linhai City,the modeling,function and artistic conception of regional culture and cultural creative products are mutually compatible.By triggering people’s emotional resonance,so as to realize the cultural value in regional culture.Taking the unique formal beauty and artistic conception beauty in regional culture as the starting point,through scene reproduction and artistic conception creation,people’s associations and memories are aroused,so as to achieve the improvement of aesthetic value in regional culture.Through the construction of brand image,the continuous interaction between products and users can be realized,and the emotional memory between people and things can be upgraded to a lasting memory,so that the regional cultural elements can be truly integrated into the context of people’s life,thus improving the economic value of regional culture.