Study On The Application Of Dali’s "Four Unique" Regional Culture In Creational Product Design

With the continuous rise of cultural creative industries in china,governments around the country responded positively,and combined with their own regional cultural characteristics,began to promote the cultural industry construction and put forward policies,a large amount of funds to enhance the soft strength of regional culture.Pay attention to the development of regional resources,shape regional cultural image,disseminate their own characteristics,and successfully promote the popularity of local creative design.Among them,the creation of cultural products is an important part of soft power development.The particularity of the regional creations product design is the application of regional culture,which endows the creative products with regional connotation and increases the affective effect.Dali "four wonders’ ’ rich cultural resources,although in recent years by the policy support has been a certain development,but for the field of literary creativity product development is not satisfactory.Under the background of the times when chinese soft power was valued and developed,the design of creations products came into being in order to inherit and carry forward dali’ s " four unique’’ regional culture.Focusing on the characteristics of regional cultural elements,combined with artistic creativities,the explicit and invisible features of local culture are used to form a visible creative product that serves the social life while enhancing the public’ s understanding of the regional culture in an aesthetically infiltrated way.The research center of this subject,through distill dali "four unique’’ regional cultural elements,combining art theory and creativity to combine culture and product,systematically combing out the application mode of the" the four outstanding’ s’ "regional culture,and presenting the local culture in the form of cultural creation products.Break the traditional study of regional culture in a separate research method,focusing on the application of the regional cultural in literary creation.First of all,this paper discusses the background,purpose and significance of the research,summarizes the present situation of regional literatures through the literature collection method,and defines the concepts mentioned in the paper.Through the analysis of dali’ s " four wonders’ ’,this paper sums up the problems existing in the design of the product.Secondly,the field investigation and questionnaire method were used to classify and sort out the cultural elements of Dali’ s "four unique’’ region.Through the case analysis method,the method principle in the design of regional literature creation is analyzed,and a new strategy is put forward.Finally,from the design concept,through the research and determination of product positioning,summing up the practice of design practices,and finally for dali " four unique’’ regional design and application development ideas and practice basis.The intangible culture of the region into tangible products to spread and develop the Dali regional culture.