"Tang Culture" Visual Elements Into The Design Of Creative Products In Xi’an

Xi’an was known as Chang ’an in ancient times and was the capital of the Tang dynasty.The design and development of cultural and creative products can become a new way to participate in the process of building Xi’an into a cosmopolitan city with historical and cultural characteristics.Based on the integration of the visual elements of“Prosperous Tang culture”into the design of Xi’an Cultural and creative products,this paper takes the regional historical culture as a research clue,and analyzes the transformation of the visual elements of“Prosperous Tang culture” through creativity,how to integrate with cultural and creative products.In the investigation,we found that there are many kinds of creative products in Xi’an,and there are many successful cases,but there are also some deficiencies in design.The project follows the principle of better integration of urban characteristics,consumer needs and product design,and combines theory with practice,in-depth discussion of“Tang culture” visual elements into Xi’an creative product design some new ideas and design strategies and methods,mining the cultural value with Xi’an characteristics.This article mainly includes three big content plate: the first big plate is to raise the question.In view of how to abstract and sum up the visual elements of the“Flourishing Tang culture”,and combine with the modern product design method,put forward the thinking of integrating it into the design of Xi’an Cultural and creative products in a deeper level,through the domestic and foreign literature and creative product design-related research collation,research,analysis of Xi’an Literature and creative product design status quo.The second big plate content is the analysis question.The visual elements of“Flourishing Tang culture” are integrated into the design of Xi’an Cultural and creative products by various research methods.By means of questionnaire survey,this paper summarizes and analyzes the needs of consumers,and expounds the feasibility and necessity of Xi’an Cultural and creative products embodying the culture of the prosperous Tang dynasty,and Xi’an Creative Products in the design and use of the process should pay attention to the problem.The third sector is problem solving.Through the analysis of the strategy and method of integrating the visual elements of“Flourishing Tang culture” into the design of Xi’an Cultural and creative products,and taking“Atmosphere tolerance” as the main line to carry out the design practice,this paper tries to find out not only the characteristics of Xi’an city,but also the characteristics of Xi’an City,also meet the needs of the public creative product design ideas.This paper tries to integrate the visual elements of“Flourishing Tang culture”into the design of Xi’an Cultural and creative products,and combines the traditional historical culture with the local culture from the perspective of modern aesthetics,so as to show the profound significance of the traditional culture.Let people understand Xi’an through cultural and creative products,and help the development of cultural economy.