Research On The Application Of Visual Elements Of Regional Culture In The Design Of Tourism Creative Product

With the rise of all-around tourism in China,the tourism industry has stepped into a new fast lane of transformation and upgrading,and people have new and higher requirements on the content and mode of tourism.The development and promotion of rich connotation and creative tourism cultural and creative products has become an important content to pursue high-quality tourism and improve the quality of the tourism industry.Based on the wu yue culture tourism product design as an example,through the visual elements in the regional culture tourism and the application status of product analysis,combining with the regional culture visual elements in the tourism culture and product design practice,discusses regional culture visual elements in the tourism culture and product design method,the results are as follows:1.Chinese regional culture has a long history and rich forms and connotations,which endows diversified and unique visual elements of regional culture.Regional culture visual elements related to humanity,natural ecology,history and culture,etc,can be divided into two types,abstract and concrete,can generally through the concept of abstract method,lenovo,story symbol,its use in tourism culture and products to fusion,can make tourism wen gen products more rich in culture,practical,creative,story,To present a more vivid vitality.2.The content and form of tourism cultural and creative products are varied,but at present,there are problems such as single form,uneven quality and lack of innovation.The emergence of a new industrial integration model of "tourism + cultural and creative" in the new era has put forward new and higher requirements for the quality of tourism cultural and creative products.Implanting regional cultural and creative visual elements into tourism cultural and creative products has become an important measure to realize the characteristic,connotation and brand of tourism cultural and creative product design.3.The unique regional culture,long-term,comprehensive,inclusive,diversity and other characteristics,regional culture element represents a feature of a regional scope,so in the tourism culture and product design can be through natural,human and other aspects of the narrative,indirect methods of into IP character,highlighting interesting,functional teaching,Applying regional cultural elements into tourism cultural and creative products will make tourism cultural and creative products more inheritable and innovative,practical and aesthetic,and meet the market orientation.4.Wuyue culture has rich connotation and distinctive features,mainly manifested in folk culture,residential culture,ecological culture and so on.Through the questionnaire survey,young people,as the main consumer group in the society,want tourism cultural and creative products to be fashionable and simple,with obvious regional cultural characteristics,and prefer creative products with characteristics,beauty,practicability,high quality and low price.Taking the design of Wuyue cultural visual elements in tourism cultural and creative products in Lin ’an as an example,the design of natural,cultural and food series tourism cultural and creative products was carried out,and the promotion paths of the pre-heating period,the explosion period and the duration period were implemented,providing a reference for the application and promotion of regional cultural and cultural visual elements in tourism cultural and creative products.