On The Application Of Traditional Elements To The Contemporary Cultural And Creative Product Design Guided By Cultural Confidence

With the rise of China's cultural and creative product design industry,cultural and creative product design has gradually entered the public vision.Many regions and major museums in China are fully tapping and utilizing cultural resources with regional characteristics and historical value to create distinctive cultural and creative IP brands,but the cultural and aesthetic characteristics of the young generation of cultural and creative consumer subjects are ignored in the process of cultural and creative product design and development.At the same time,it lacks the full excavation and extraction of the original culture of traditional elements,and ignores the visual cultural performance of traditional elements' innovative design and transformation.So this gives inspiration to cultural and creative product design,that is,to deeply understand the original cultural characteristics of traditional elements,fully explore its cultural connotation and visual performance characteristics,and then extend it to cultural and creative product design,using this as a carrier to fully demonstrate the tradition Cultural charm.For the overall analysis,this article aims to study the traditional elements to empower contemporary cultural and creative design strategies under the guidance of cultural self-confidence.The previous investigation passed the "confirmed cultural self-confidence" era.The traditional cultural protection and inheritance proposed by the 19 th National Congress Relevant instructions and promulgated analysis of the development policy of the contemporary cultural and creative industry,according to the current status of contemporary cultural and creative product design,put forward the positioning,principles and development strategies of contemporary cultural and creative product design.This strategy aims to establish its visual cultural elements for contemporary cultural and creative product design,that is,in the design process,it attaches importance to the innovation and design transformation of traditionalelements and the establishment of visual culture that incorporates the aesthetic characteristics of youth culture.In this regard,it focuses on the traditional elements of visual innovation Design conversion path.For specific analysis,first,this article outlines China's emphasis on the inheritance and development of traditional cultural elements in contemporary times and the instructions for value regeneration under the guidance of "firm cultural confidence".It also analyzes the development status of cultural and creative products at home and abroad,and puts forward the development trend of cultural and creative product design in China and the youth group as the main force of contemporary cultural and creative product consumption.Finally,it is concluded that the traditional elements that empower contemporary cultural and creative product design are complementary to each other.In this process,the core element is that the conversion of traditional elements in contemporary visual design should follow the aesthetic characteristics of youth culture.Based on this background,the purpose of the research is to clarify the research model of establishing a strategy model of traditional cultural empowerment under the guidance of cultural self-confidence,and to present a six-chapter essay frame,which is based on the background of the research background,theoretical system research,and comprehensive cases.The line of analysis,design strategy model establishment,design practice and summary is unfolded.Secondly,according to the theme of the article,a theoretical review is carried out from the concepts contained in cultural self-confidence,youth cultural aesthetic characteristics,traditional element empowerment,cultural and creative design,etc.,to provide a theoretical research basis for the subsequent design method and strategy model establishment,and at the same time,the traditional element grant is briefly proposed.The concept of contemporary cultural and creative design strategy and its significance.Based on this,the article analyzes the application status and design methods of traditional elements in brand design from the case study method,and points out the trend and necessity of using traditional elements to empower contemporary cultural and creative design.Through case study analysis of excellent traditional element cultural and creative product design at home and abroad,the methods of traditional element extraction,visual transformation,and cultural and creative product design are summarized,and the methods of contemporary design transformation of traditional elements are summarized.In summary,the article exploratively proposes a path for the design and innovation of the integration of traditional elements with the aesthetic characteristics of youth culture.Through this study,a path for the design and transformation of traditional elements is obtained,and the cultural connotations of "non-heritage" and "ethnic minority" traditional cultural elements are deeply explored,Visualize it through contemporary visual design expressions such as stylization,planarization,and realism.The creative design of the elements from the aspects of color,graphics and fonts of the visual elements forms avisual culture that has the aesthetic characteristics of youth culture and retains the characteristics of traditional culture,so as to better empower traditional element cultural and creative product designs.Finally,in summary of all the studies,combined with China's related policies for the development of cultural and creative industries,the authors lead the traditional elements to empower contemporary cultural and creative design innovation models under the guidance of self-confidence.Based on this model,I have carried out the author's practice project-"Yinzhou Impression," and "Shexiang Impression" series of cultural and creative product design.At the same time,the design strategy is demonstrated and discussed again for the purpose of this practice.The cases studied in this article are mainly based on museum cultural and creative products.The development of cultural and creative products is relatively mature,which can not well explain the current status and deficiencies of cultural and creative product design of the broad traditional elements in the market,which makes the research have certain limitations.China expands in-depth research on market cultural and creative product design to provide more detailed samples for research.To sum up,at the end of the study,we will make corresponding prospects for traditional elements to empower contemporary cultural and creative design under the guidance of cultural self-confidence.