| Under the recognition and promotion of the development of the cultural and creative service industry by the national government departments,cultural and creative design has gradually entered the lives of the public,and the research on the design of cultural and creative products has also been a long way to go.In recent years,it has become important.Research topics.In China’s five thousand years of long history,people in each period have left different footprints in all corners of the world,and eventually evolved into a national culture with profound cultural heritage and unique charm.Shanxi Xuankong Temple,one of China’s historical and cultural treasures,has a history of more than 1,500 years and is a unique religious cultural heritage that integrates "Confucianism,Buddhism,and Taoism".The Hanging Temple has always been a dazzling pearl in the land of China,whether it is its construction background,architectural value,architectural painting,sculpture statues,and religious cultural connotations! Therefore,exploring the design and application of its architectural form and regional cultural elements in cultural and creative products has important practical significance.Based on the cultural and creative design craze,this article is based on the ancient construction culture of Xuankong Temple,which is rooted in thousands of years,and seeks a design method that integrates traditional culture and modern life.The subject research is based on the architectural value and historical culture of the Hanging Temple,and in-depth exploration of the representative regional cultural elements and spiritual connotations of the Hanging Temple from the aspects of the architectural form,religious connotation,folk customs and characteristic resources of the Hanging Temple.Analyze the creative expression forms of the three basic components of visual elements,text,color,and graphics in Xuankong Temple cultural and creative products,and summarize the design principles and application methods of visual elements in cultural and creative products,so as to explore suitable for Shanxi Xuankong An effective design path for the application and practice of visual elements in Si Wenchuang products.With the help of the thinking logic of cultural and creative design,the visual symbols in the architectural form and regional cultural elements of the Hanging Temple are transformed into cultural and creative products,and cultural and creative products with regional cultural connotations and significance of the times are created using visual communication forms that are popular with the public.The integration of the regional cultural elements of Xuankong Temple with modern creative design can not only reflect the unique characteristics of the scenic spot,but also has important significance for the development of the local cultural tourism market economy and the development of related cultural and creative products. |