Research On The Application Of Visual Elements In Yu Opera In Cultural And Creative Product Design

With the development of social economy,people’s demand for spiritual culture has been enhanced,the prosperity of cultural and creative industries has been promoted,and the dissemination and development of traditional culture in China has been greatly promoted.As one of the most representative artistic characteristics of the "intangible cultural heritage",Henan Opera is a treasure of Chinese culture.It not only tells the colorful life of the people in the form of stories,but also represents the historical and cultural crystallization of the Central Plains.In the context of a diversified era,the traditional cultural competitiveness of Henan Opera is gradually declining.In order to enable Henan Opera to escape from the current predicament,the author combines traditional Henan Opera with modern cultural and creative industries,injects new blood into Henan Opera,and designs a visual presentation method of Henan Opera with modern elements,which plays an important role in the inheritance and development of Henan Opera.Firstly,this article studies and analyzes the traditional culture,artistic characteristics,and visual elements of Henan Opera to grasp its traditional cultural value.Secondly,in-depth understanding of the visual elements of Henan Opera and the problems existing in the design of cultural and creative products,exploring how Henan Opera combines with modern cultural and creative products.Through online questionnaires and offline field visits,understand the audience groups and market consumer needs of Henan Opera,summarize the design principles and positioning of cultural and creative products of Henan Opera,and lay a foundation for design practice.Then refine and transform elements such as patterns,colors,and stories in Henan Opera,and conduct IP image design,IP image extension design,and illustration design.Finally,in terms of application,find the types of cultural and creative products suitable for the theme of Henan Opera,upgrade cultural and creative products,and summarize the application value and future prospects of visual elements of Henan Opera in cultural and creative product design.This research aims to seek a new route for the inheritance and development of Henan Opera,and explore the possibility of traditional culture in modern design practice.Through this combination of culture and products,it can promote the love of Henan Opera among young people and increase the audience of Henan Opera.The research results have certain reference value for the integration of traditional opera and modern design,and provide new design ideas for the innovation of traditional culture.