Research On The Application Of Huizhou Architectural Decoration Elements In Tourism Cultural And Creative Products

Tourism in the new era is not only an era of eco-tourism,but also an era of cultural tourism.Culture is the essence and soul of tourism.It has become an increasingly important research topic to explore regional characteristics,design and develop tourism cultural and creative products with cultural connotation.In the long history of China,there are many splendid cultures,including Dunhuang culture and Huizhou culture.Traditional Huizhou architectural decoration is an important form of Huizhou culture,which has a strong representation,reflecting the unique perspective of people’s observation of life,culture and architectural style at that time.Each form of artistic expression in the development process,will form its own unique characteristics,the traditional Huizhou architectural decoration is no exception,the unique aesthetic taste and artistic form,in the Chinese traditional architectural decoration.The exquisite decoration on the Huizhou architecture can be said to be the expression of the ancient Huizhou people’s spiritual world,which conveys the profound cultural accumulation.Huizhou area has unique tourism resources.The author thinks that the application of Huizhou architectural decoration,which has cultural connotation,to tourism and cultural products will have a huge impact.In this paper,tourism and cultural products as the main research object,to explore how to apply the unique regional and cultural characteristics of Huizhou architectural decoration elements to the design of tourism and cultural products.It not only improves the cultural taste of tourism commodities,creates a strong cultural atmosphere for Huizhou area,but also develops Huizhou culture,the outstanding traditional culture of Huizhou can be developed and inherited in the process of development.The first chapter describes the research background,research status(including the development status and existing problems of the cultural and creative industry),research objective and meaning,research methods,research focus and innovation points,and basically determines the general direction of the article;the second chapter mainly outlines the tourism cultural and creative products,including a brief overview of its definition,analysis of the typical characteristics of products,and exploration of product design The third chapter is mainly about the analysis of architectural decoration in Huizhou.Firstly,it analyzes the cultural background of Huizhou and the origin of decoration,that is,what kind of historical and cultural background these decorations are formed in,and studies and analyzes the expression methods of decoration and the elements contained in the decoration Elements are summarized and classified.The fourth chapter analyzes the application value of Huizhou architectural decoration elements in tourism cultural and creative product design,summarizes the creative methods that can be used,and summarizes the extraction methods of elements and the combination methods of elements and products.The fifth chapter,according to the author’s field visit,after understanding the age structure of the audience,the purchase mentality and the cultural level of the consumers,makes a general orientation of the audience and the price of the product.Combining with the design methods and principles mentioned above,On the basis of the above design methods and principles,innovative design practice is carried out,and the rationality and feasibility of the theory are constantly explored and revised in practice,so as to study the Huizhou Tourism Cultural and creative products Provide value information,make its development have practical significance,and lay the foundation for sustainable development and economic development in the future.In this paper,through the excavation of architectural decoration elements and the deep research of creative methods of innovative design and development of tourism and cultural creative productsin Huizhou area is completed,which has a certain practical significance for the tourism industry in the developing Huizhou area.