Inheriting The Intangible Cultural Heritage Of Jilin Province Tourism Cultural And Creative Product Design Research

Intangible cultural heritage is our country culture industry focus on the protection and inheritance of cultural content,intangible handicraft class inheritance up to now in the form of living condition has the outstanding cultural and artistic level of traditional craftsmanship,such has the character of endangered intangible,embodies the Chinese nation from author’s philosophizing,occupies an important position in the national intangible categories.This paper makes a special elaboration on the intangible cultural heritage handicraft contents,and takes the intangible cultural heritage handicraft project as an example to design the original brand of intangible cultural heritage handicraft.With the change of consumption structure,the tourism industry transforms from material consumption to spiritual consumption,and the market demand for cultural and creative products gradually increases.From the perspectives of cultural inheritance,market demand and brand building,this paper studies the design of tourism cultural and creative products to inherit intangible cultural heritage.According to the difficulties in the inheritance of intangible cultural heritage in jilin province,this paper puts forward the solutions for the design of intangible cultural heritage tourism creative products in jilin province.This paper is divided into four parts: the elaboration of related concepts,the status quo and existing problems of non-genetic heritage and tourism cultural and creative products in jilin province,the solutions and practical design schemes.The second part summarizes the dilemma of non-genetic inheritance and the problems in the design of tourism cultural and creative products in jilin province.The third part puts forward specific design strategy and communication strategy according to the characteristics of existing intangible cultural heritage projects in jilin province.The fourth part of jilin province national intangible cultural heritage changbai mountain manchu pillowhead embroidery as an example,based on the non-genetic heritage of jilin province tourism cultural and creative product practice design.To study and put forward tourism and method of product design,excavation of the intangible cultural heritage and cultural,artistic and social value,build product value chain,the non-material cultural heritage on the basis of inheriting to complete the conversion of commercial value,help jilin province non-material cultural heritage in tourism and the application in the field of product design,provide the reference for the follow-up related design study.