| Since the 21st century,with the continuous development of the social economy and the continuous improvement of the tourism industry,in order to meet the growing spiritual and cultural needs of the people,the party and the government have steadily promoted the work of red tourism,creating a situation of great development and prosperity of red tourism..As an important carrier of red tourism,the Taierzhuang War Memorial Hall continues to improve,but cultural and creative products have not yet been systematically developed.It can be seen that the development of cultural tourism industry in the museum is not balanced and the development of cultural and creative industries is insufficient.Red tourism cultural and creative products are high value-added products of the cultural industry and tourism industry,which are of great significance to the spiritual and cultural inheritance of the Taierzhuang War Memorial Hall and the development of red tourism.Therefore,the design and development of the cultural and creative products of the Taierzhuang War Memorial Hall should be put in a more important position,and the cultural and creative products should be used as an important carrier to promote patriotic education,so that the memorial can better assume the educational responsibility and historical mission.Based on the historical background of Taierzhuang Great Victory,based on the actual needs of the Taierzhuang War Memorial Hall for the development of red tourism,this article aims to design and develop cultural and creative creations with patriotism as the core,conform to the characteristics of local red tourism,highlight the educational function of the memorial,and meet the needs of popular culture.product.In terms of research content:firstly,the basic information about red tourism,the related concepts of red tourism and cultural and creative products and the historical background of the Taierzhuang war are explained;secondly,through field research on the red tourist attractions and cultural and creative product markets in the Taierzhuang area,find out The problems and deficiencies of the Taierzhuang War Memorial Hall and its surrounding red tourism cultural and creative products,combined with market research and audience analysis,try to build cultural and creative transformation ideas based on the research results;then,carry out the Taierzhuang War Memorial Hall’s red tourism cultural and creative product design strategy Research and systematically integrate the local red tourism resources and the collection cultural resources of the memorial,extract relevant content and important information according to the development history,tourism service function and social education function of the memorial,and summarize the design experience through actual cultural and creative design case analysis,To establish the basic principles of the design of the red tourism cultural and creative products of the Taierzhuang War Memorial Hall.Finally,combined with the above research results,the daily work and exhibition activities of the memorial hall are designed to practice the design of red tourism cultural and creative products,and strive to create a red tourism cultural and creative brand for the Taierzhuang War Memorial Hall.I hope that cultural and creative products can play their essential role and extend the memorial hall.The cultural connotation played a role in promoting the cultural dissemination of the Taierzhuang War Memorial. |
