Application Of Illustration In Modern Food Packaging Design

Illustration has a long history, whether in art design or in commercial design are used widely. And illustration is used in the packaging of the phenomenon also more and more, especially in food packaging. Illustration has a rich variety of styles, in the commercial design has a close relative and attractive features, illustration has become a food packaging design in a common form of expression. So buyers only need a little bit of observation can be seen, in the main form of illustration for food packaging design in the market has a huge share. Take the form of illustration not only to the products of good publicity, improve product sales, but also to give the feeling of product art, so as to guide the buyers from the aesthetic, so that they get a new feeling. Illustration has already become a form of food packaging design can not be replaced, the use of its unique artistic expression, let oneself have a very diverse dazzling visual impact. This paper mainly from the current business environment and life style of the impact of packaging, food packaging and the concept of the new era of development trends, illustrations and food packaging, as well as the use of food packaging in the future development direction of the future development direction of research.