The Design And Application Of Modern Illustration In Cigarette Packaging

At present,our country has become the world cigarette production,consumption power.With the continuous development of social economy,the concept of consumer as well as to the requirements of cigarette is constantly changing,slowly into the consumer pursuit of cigarette brand and package from the pursuit of spiritual value.Facing consumers pursue novel,the new trend of consumption character of cigarette sales,cigarette enterprises how to take the market with a new perspective,cigarette packaging how while based on the brand enterprise culture,nationality,regional culture and cigarette packaging integration is crucial.Therefore,the visual design of cigarette packaging becomes one of the important factors to meet the current market demand.In this paper,design ideas to modern illustration as the breakthrough point,blend in the cigarette package design,make its have the unique culture of cigarette,in its many brand cigarette this law by the designer,to achieve "kill two birds with one stone" win-win situation.Use of modern information technology in the digital illustration of cigarette packaging,gradually set up the unique brand image,promote the enterprise culture,improve sales and meet the aesthetic temperament and interest of consumers.Through the development of modern illustration in cigarette market,this paper expounds the commercial,cultural and aesthetic value of modern illustration in cigarette packaging.This paper analyzes the advantages and functions of modern illustration in cigarette packaging and summarizes the design principles and methods of modern illustration in cigarette packaging.The innovative expression of modern illustration is applied to the cigarette packaging vision of yellow crane tower,so as to increase the added value of brand packaging and enhance brand awareness.