Study On The Application Of Scene Illustration In The Packing Design Of Tuole Ginkgo In Mountainous Area

The Proposal of the Central Committee of the Communist Party of China on Formulating the Fourteenth Five-Year Plan for National Economic and Social Development and the Long-term Goals for 2035,which was deliberated and adopted at the Fifth Plenary Session of the 19 th CPC Central Committee,proposes to build a modern agricultural industrial park,a strong town in agricultural industry and an industrial cluster with advantages and characteristics based on the primary processing and intensive processing of the producing areas of characteristic agricultural products in the county.However,for a long time,because of the lack of commodity aesthetic concept and brand value,the characteristic agricultural products in mountainous areas have been sold at low prices as raw materials or primary processed commodities.The great gap between pay and harvest has dampened farmers’ production enthusiasm and inhibited the development of rural industries.In view of this,this study focuses on design empowerment,boosting the industry’s prosperity,conveying the brand’s concept and behavior through commodity aesthetics,driving the industry’s development and driving the brand building of characteristic agricultural products regions.Based on commodity aesthetics,the scene illustration and packaging were designed through the intervention of design science,which transformed the culture of Tuole Village into aesthetic value,conveyed the cultural connotation of agricultural specialty products,and established the brand image of mountain agricultural specialty products,thus making the satisfaction of aesthetic demand of agricultural specialty products come true.In the future,people will pay more attention to visual communication,and situational illustrations will meet the new needs and spread the differences and characteristics of cultural establishment.In this paper,from the perspective of design,taking the ginkgo biloba in Guizhou province as the research object,through excavating the history and culture of the village,and taking the scene illustration as a medium of visual communication,it will bring intuitive impact to consumers,so that consumers can feel the story of the migration culture of Tole more truly,thus establishing the local regional brand image,increasing the added value of business,stabilizing agricultural specialties,driving the sustainable development of the industry and economy of Tole Village,increasing farmers’ income steadily and laying a foundation for other mountain agricultural specialties.