Research And Application Of Illustration In Beverage Packaging Innovative Design

With the advent of the information age,China’s socio-economic,technological,cultural and other fields have developed rapidly.The economic aspect is stable and the trend of consumption upgrading is obvious.People’s material needs for a better life are no longer limited to solving the problem of food and clothing,but gradually shift towards material consumption to meet the spiritual pursuit.With the development of China’s economic strength,the manufacturing industry,especially the beverage industry,is increasingly developed and improved,showing a good growth trend.If beverage packaging wants to stand out on the shelves and attract more consumers’ attention,it is necessary to improve the packaging design level of its own brand.And illustration,a unique art form,is widely used in packaging design.Practice has proven that illustration,an ancient and often new art form,has special application value in beverage packaging.It can provide different forms of expression according to different needs,convey the basic information of brand products and brand connotations,and also cater to the diverse emotional needs of most people,and creatively express,either concrete or abstract,There may be Western style or Eastern charm,providing a refreshing feeling for market packaging,thereby enhancing consumers’ consumption experience.This project comprehensively considers the process of innovative design,striving to combine the functionality and aesthetics of packaging design works,and based on the feelings and experiences of consumers.By understanding the age stage of consumers and deeply analyzing the characteristics of the main consumer groups,and based on understanding the current market development status and the overall consumer psychology and aesthetic trends of the main consumer groups,specific considerations and creative designs of illustration styles are carried out.Illustrations cannot be created independently of the packaging,but should focus on the overall effect of the packaging to truly convey the design connotation and product attributes of the beverage brand.