The Application Of Illustration In The Packaging Design Of Leisure Food

With the change of consumption demands,leisure food plays a more and more important role in people’s life.If you want to better attract the attention of consumers in many leisure foods,you need to constantly innovate in product packaging design,so as to distinguish from similar product packaging in the market.With the development of society,people’s pursuit of spiritual and cultural level has gradually risen,and people’s artistic aesthetic taste has also become diversified,which has also promoted the improvement of the public’s artistic aesthetic vision to a certain extent.As an important form of expression of leisure food packaging design,illustration has injected cultural connotation into packaging design.The combination of the two also meets people’s visual and spiritual needs.Therefore,the packaging design of illustration type is increasingly favored by consumers.This paper is divided into five parts to study the application of illustration in leisure food packaging design.First of all,with the support of research policies,it is proposed to take Ding Lao tou brand product packaging design as the research object,elaborate the significance of the paper research from the cultural,economic and theoretical levels,and establish the specific research ideas,methods,and main innovation points of the paper;Secondly,the article defines the connotation of illustration,sorts out and analyzes the six styles of illustration,summarizes the development status of illustration design in leisure food packaging design,and summarizes the role of illustration in leisure food packaging through the analysis of classic packaging design cases;In addition,through market survey and questionnaire survey,the Ding Lao tou brand consumer groups were depicted.According to the preferences of the consumer groups,the Ding Lao tou brand was regionally and innovatively designed in the form of illustration,combining local cultural elements with the form of China-Chic illustration,and the final works were presented in a series form.Looking forward to the future,the innovative development of packaging design should be constantly improved,and efforts should be made to explore the innovative combination form of different illustration styles and leisure food packaging design,in order to provide some reference for the future application of illustration in packaging design...