Research On The Development Strategy Of Coal Construction Enterprises

The coal industry and construction industry are important components of China's economy,and their market changes are affected by the overall economic situation.Coal construction enterprises,as professional construction enterprises,are facing multiple background such as the decrease of new construction projects for local coal construction,fierce market competition,capital constraints,lack of high-end talents.How to make a scientific development strategy is very important to realize the sustainable development of enterprises.Based on the analysis of the characteristics of coal construction enterprises and the relevant theories and methods of strategic management of construction enterprises,this paper takes the SM Construction Group as the research object,uses PEST,Porter's Five Forces and SWOT and other methods to analyze its internal and external environment,formulate development strategies,and propose safeguard measures.The main conclusions are as follows:(1)This paper clarified the necessity and feasibility of the development strategy research of coal construction enterprises.Based on the analysis of the development strategy of coal construction enterprises and other concepts,the characteristics,functions and influencing factors of the development strategy of coal construction enterprises are analyzed,and the relevant methods of corporate strategic management are sorted out,which provides necessary support for the study of the development strategy of coal construction enterprises.(2)This paper analyzed the operation status and development environment of SM Construction Group.Analyzed the operation status of SM Construction Group from the aspects of enterprise profile,organization and management,business operation,market development,scientific and technological innovation and talent team.By using PEST and Porter's five forces,we analyzed the external environment and industry competition faced by group.We analyzed the construction group's external environment and its own advantages and disadvantages by SWOT,which lay the foundation for the development strategy of the construction group.(3)The development strategy of the Construction Group has been formulated.Based on AHP and fuzzy comprehensive evaluation method,this paper constructed the strategic choice model of SM Construction Group,analyzed the influence of internal and external environmental factors on group by combining qualitative and quantitative methods,and formulates the development strategy of construction group with SO strategy as the core and ST strategy,WO and WT strategy at the same time,including corporate governance,business development,market expansion,company listing and intelligent development,and the development strategy was elaborated from three aspects of ideas,objectives and measures.(4)Improve the implementation measures of strategic support.From the six aspects of corporate governance ability,brand culture building,foreign exchanges and cooperation,corporate human resources,broadening financing channels,and innovation driven strategies,those measures are formulated to provide guarantee for the implementation of construction group's development strategy.In this paper,the development strategy of SM Construction Group can provide reference for coal construction enterprises to formulate the development strategy of the company,and provide certain research for the coal construction industry enterprises to improve their competitive advantage and achieve sustainable development.