Research On The Development Strategy Of Inner Mongolia Xinneng Mining Co., Ltd

China is one of the traditional superpowersin coal mining industry.Coal consumption occupies important position in China's energy structure.As the publishment of China's 13 th Five-Year Plan,coal-mining players face more and more regulation.Nowardays,competition in coal market is fiercer than ever,market players need to apply modern strategic management system and business management methodology to meet the challenges of the future.XN co.,LTD outsources its production,which leads to the isolation of different parts in original integrated coal value chain by different companies.Through the whole process of mining,overlapping lots of similar department functions,old business models,aging talents,weak market risk management abilities.Considering the practice of XN,combing current coal market pattern,policy environment and the new age of Internet,this paper puts forward the development strategy.On the basis of internal and external environments,using literature analysis and case analysis,this paper redesigns new development strategy,and accordingly provides technology strategy,operational strategy,functional strategy.This paper also puts forward that the strategic change should be carried out in the organizational structure,salary system,Fine Management,etc.,so as to ensure the realization of the goal of customer priority and operational excellence.This paper believes that under the policy background of national capacity optimization,economic structure adjustment and growth stablization,.XN should adhere to market orientation and establish market research institutions in the direction of development,take different sale strategies for different markets,expand the scope of customers and the scale of business.In terms of operation,XN should actively carry out Fine Management,and establish detailed indicators in regulation system,operation management,financial internal control and so on.In the aspect of business model,XN should continuously optimize the entrusted operation management,and build a streamlined and efficient organization through the platform of external cooperation and the flatness of internal coordination.For talent strategy,it is necessary to realize knowledge and age in the company for business and management innovation.While providing strategic reference for XN,this paper has some reference value for strategic management and daily operation in any other company.