Research On The Development Strategy Of WK Coal Company In Shanxi Province

Coal is the main body of China's energy structure,known as "industrial grain",which is the basis for the development of social economy and the development of the comprehensive competitiveness of the country.In recent ten years,the international financial crisis has made the domestic and foreign economic slack and the adjustment of domestic economic structure have a certain impact on the development of the coal industry.Therefore,China's coal industry and enterprises are constantly affected by various factors at home and abroad,but also produce certain development opportunities.The competition among domestic coal enterprises is becoming more and more intense,and the competition among enterprises is intensified.On the one hand,it is caused by today's macro environment.On the other hand,it is also influenced by the strategic development goals of the coal enterprises themselves.This article takes the enterprise strategy theory as the basis and takes WK Coal Company of Shanxi province as the research object.First of all,to introduce the theoretical tools used for the development of strategic analysis,including PEST analysis model,five forces analysis model and SWOT analysis model.Secondly,the analysis of the internal and external environment of WK Coal Company tends to result in the strengths,weaknesses,opportunities and challenges facing the company as well as the macro and micro environment both inside and outside the company.Again analysis of the WK coal company's development strategy choice,including the development strategy formulation,implementation and security.Finally,the conclusion and outlook are summarized,and the conclusions and deficiencies of this paper are summarized.