| This thesis argues that service journalism is a distinct form of journalism with identifiable components that has evolved largely within the context of women's magazines. This thesis also argues that service journalism has been socially constructed, produced and consumed. It draws from a range of conceptual approaches, a case study of Canadian Living magazine, and primary research involving interviews with producers and a content analysis of service journalism in Canadian Living to develop a functional and conceptual understanding of the genre. Particular attention is paid to the expectation of action associated with service journalism. Research findings suggest producers of service journalism do not currently assess if readers take action as a result of the reading, although research findings conclude that readers do take action, particularly within the context of the social construction of the feminine ideal. These findings provide important lessons for the study and practice of journalism. |
