Research On The Winning Works Of Convergent Journalism

The China journalism award is the highest award for outstanding journalism works approved by the central government.Among them,the number of "media convergence awards" newly added in 2018 is 50 per session.So far,there have been two "media convergence awards" winning works.Zhejiang news award "new media award" as a test site of China news award,has a history of 5 years,the number of awards each year is not fixed,each year has increased.To some extent,the winning works of China journalism award and zhejiang journalism award represent the development level of Chinese journalism industry this year and guide the practice direction of Chinese news media.This paper starts with the winning works in the media of the two journalism awards,and through the use of content analysis and text analysis,makes a quantitative interpretation of the winning works in terms of subject matter,media,technical means,interactivity and distribution mechanism.The winning works of the two journalism awards have significant themes,mainly positive reports,and mostly adopt a narrative way with large themes and small incisions.Most of the award-winning media are large mainstream media,and the transformation of the newspaper is more thorough.In terms of the application of technical means,H5 interface and short video are two main modes of presentation.VR,mobile live broadcasting,face synthesis and other new technologies have been applied.The number of interactive works of the two journalism awards is small,but the trend of Chinese journalism awards encouraginginteractive works is obvious.The distribution mechanism of phenomenon-level works combined with the advantages of multi-platform matrix sound production and social media transmission is worth learning from in China.On the whole,compared with the general news works,the prize-winning works show the characteristics of obvious selection of topics,low timeliness,and mainly providing experience for the communication function.By interviewing some judges,professional professors and comparing the American online journalism awards,it is found that in terms of topic selection,the proportion of awards for investigative reporting and critical reporting should be increased.In the section setting aspect,should add data news section.In the practice of integrating news,Chinese news media should uphold the concept of "user-centered",enhance the readability and interactivity of works,and improve the use and satisfaction of users.Short video news and mobile live broadcast may be the main solutions to the problem of weak news convergence timeliness.In terms of content distribution,the multimedia platform matrix of voice and effective use of social media is the key to creating high-traffic works.The county financial media center takes "early integration,later integration" as its main development direction.In this process,a group of down-to-earth news works with social themes should be created.