Agricultural Science And Technology WeChat Platform Service Promotion

China's rural population is dispersed and the agricultural production environment is different.To improve farmers' agricultural production income,it is necessary to improve agricultural information channels and agricultural products transportation channels.The service extension research of agricultural science and technology WeChat platform aims to improve farmers' access to agricultural information.The essence of service extension of agricultural science and technology is education.But at present the agricultural science and technology service extension resources are insufficient(service resources);The number of service objects is huge,scattered,and the education level is uneven(service population);Diversified types of agricultural production activities(service types);The extension of service time to the whole process of agricultural production activities(service time)and other factors restrict the extension of agricultural science and technology services.Therefore,agricultural science and technology WeChat platform service promotion use widely used WeChat platform,farmers will be on the basis of traditional face-to-face instruction for popularizing agricultural science and technology service,provide more online guidance,achieve "data,information,many errands","farmers,experts,little walk" works,this will be the development direction of popularizing agricultural science and technology service.In this paper,based on the four provinces of Henan,Shandong agricultural science and technology service WeChat platform construction situation and use WeChat platform for popularizing agricultural science and technology service to obtain the results of typical case analysis,this paper discusses the current agricultural science and technology WeChat platform service promotion of restricting factors,and put forward the strategies of agricultural science and technology WeChat platform service promotion countermeasures.