Research On The Application Of Mobile Internet In Information Dissemination Of Agricultural Science And Te Chnology Extension

At present,the "three rural issues" are the main factors restricting the development of China's agricultural economy.The extension of agricultural science and technology and the effective dissemination of agricultural information is the key to the realization of agricultural modernization.In recent years,China has introduced a series of related policies to promote the construction of agricultural information.Mobile Internet has high popularity and high content richness,and it is an important information carrier and transmission way in agricultural science and technology extension.While the mobile Internet media,WeChat as instant messaging software,has sent the text and pictures,voice chat,send a circle of friends and other media communication function,and has the characteristics of timeliness,convenience,circulation etc..Based on the application of agricultural science and technology Xi Zhen Lei WeChat public platform in the promotion of agricultural information,learn from the advanced experience of the United States and Japan,and puts forward some countermeasures for the WeChat service in agricultural science and technology extension.This study adopts means of investigation,field visits to research and design,comprehensive analysis,the town of Lei Guixi city as the research object,discusses the application of mobile Internet platform technology to WeChat as the representative in agricultural science and technology extension,the research mainly includes the following parts:first,the Lei town agricultural science and technology promotion the main channel for the investigations,agricultural science and technology information receiving way at the same time the local farmers to the investigation and analysis,found that the local Internet especially the degree of popularity of mobile Internet and application in agricultural science and technology extension is still relatively low;second,the use of SWOT analysis,the strengths,weaknesses,opportunities and challenges of the popularization of agricultural science and technology conducted a comprehensive analysis of the use of mobile Internet the thunder Town,and develop a preliminary strategic plan for mobile internet promotion;third,thunder in the town of Agriculture WeChat public technology platform design,implementation and promotion as the carrier,the preliminary design of the WeChat public,developing and implementing WeChat promotion programs;fourth,WeChat to promote public number since the 4 month results of the analysis,found that the thunder town of agricultural science and technology WeChat public audience reaches a certain size,initial appearance of agricultural scienceand technology information dissemination effect but at the same time,also found that the lack of the attention of the government and farmers own quality is not high,platform of operation management defects of main obstacles in WeChat to promote public number;to analyze the problem and based on SWOT,this study puts forward some countermeasures and suggestions from increasing investment,strengthen the WeChat platform development,improve the level of Internet technology mobile extension personnel etc.