Research On The Training Program Design For Client Managers Of ICBC Changchun Green Park Branch

Since the 21 st century,the Internet financial into the era of rapid development,its efficient and convenient trading characteristics make up the deficiency of the traditional financial industry development,a large number of customers choose into the Internet financial to meet the needs of its own financial,in the face of such strong market impact,in respect of the reform and innovation of traditional industry,in its business strategy play its biggest advantage is the person has become the top priority in the development.As the representative of the external service of the traditional banking industry,the client manager is not only the main force for each bank to complete various performance indicators,but also the window of banking services.It plays an important role in maintaining stable client relations,digging deep into client potential,constantly expanding client groups,improving client loyalty and other aspects.However,due to the large subjective influence on the entry threshold and the lack of hard indicators,the quality of the current customer manager team is uneven.In view of this phenomenon,this thesis chooses the ICBC Changchun Green Park Branch as the research object,and tries to establish the competency model of the client manager for this branch,and applies this model to the training program design of the client manager team training system.This thesis is divided into four chapters.The first chapter illustrates the background and significance of the topic,and determines the research content and methods for the design of the client manager training system of the ICBC Changchun Green Park Branch,introduces the theoretical basis and literature review involved in this paper,focusing on the concept of client manager and competency model.The second chapter expounds the current personnel structure analysis and training status of it,and finds out the problem of the current client manager training system of the Green Park Branch is the lack of competency model.The third chapter is the core of this thesis,centering on the competency model and combining with the results of the interview and questionnaire survey on the behavior of account managers in the whole bank,the author finds out the gap between the current situation of account managers and their competency,and then analyzes the training needs accurately,design training program based on competency model.Chapter four is based on the theoretical basis of learning various safeguard measures of the same trade and existing training knowledge,and explains the implementation safeguard measures of the design of the training system from three aspects of improving the system guarantee,organizational guarantee and human resource guarantee of the training system for the client manager of Green Park Branch.This study aims to through the analysis of Green Park Branch training present situation,combine with the theory of modern human resources training and the present condition of the branch,building Green Park Branch competent quality model of client manager,confirm the Green Park Branch client managers training system requirements,specific training program design measures and to evaluate effect of the improved scheme.Through the optimized training program,the client manager team can be helped to improve their ability and quality,so as to increase client stickiness,drive the improvement of the whole banking service level,build a high-quality and harmonious service team,and assist the Green Park Branch to gain a firm foothold in the traditional banking industry and achieve its strategic goals.