The Research On Development Strategy Of QLK Company

Along with the development of China's reform and development,in recent years,China's economy at a rate of about 7% per year on average to maintain steady growth.People's living standards improve,more and more demand for healthy living,associated with healthy living and medical service,people also more and more high to its request.However,China's current medical conditions is a big hospitals are overwhelmed,sparsely populated small hospital,doctor-patient contradiction,In recent years,frequent events to "kill the doctor wounded doctor",further highlights the tense doctor-patient relationship,For the government to realize that it is necessary to reform the health care system.It is in this environment the first founded "doctor-patient medicine closed-loop" mobile medical platform – the Qi Lekang doctor was born.The Qi Lekang doctor is from the Guangzhou Qi Lekang pharmaceutical chain co.,LTD.(hereinafter referred to as the Qi Lekang company)founded by mobile medical APP.As China's largest mobile Internet medical platform,The Qi Lekang doctor APP since founded has helped thousands and thousands of patients have solved the problem of "difficult to see a doctor expensive",beneficial to alleviate the social contradiction,save medical resources.But the Qi Lekang company as mobile medical industry leader,is also faced with many opportunities and challenges.The Qi Lekang company facing the prospect of mobile medical market.How to out of a road to survival and development.It is the focus of this article to discuss.In this paper,the related theory about mobile medical treatment and research,combining the related theories of enterprise development strategy.First,by using PEST analysis method for the Qi Lekang macroscopic analyzes the external environment;Second,the five model method is used to the Qi Lekang company's mobile microscopic external environmental analysis has been made for the medical industry,and the external environment is evaluated using EFE form;Third,through to the Qi Lekang resources situation,the core competition ability of the company or its management and corporate culture in the internal environment analysis,and on the internal environment is evaluated using IFE form;Fourth,through the SWOT analysis method to the Qi Lekang company internal and external environment are analyzed,and the use of SWOT analysis matrix method worked out four strategies;Fifth,in front of the integrated internal and external environment to develop the overall strategy;Sixth,specific analysis of the Qi Lekang company three strategic choice and strategic implementation plan;Seventh,from personnel,capital,supply chain,management,enterprise culture five aspects are analyzed in detail the security strategic target implementation of action plan and risk control measures.In this paper,the analysis of the Qi Lekang is helpful to guide the company's future development,the development of mobile medical industry has a certain reference significance.