Research On The Development Strategy Of ZQH Companyy

Enterprise strategy is the development orientation of an enterprise and the concentrated target of its activities.At the same time,enterprise strategy can also achieve satisfactory business performance and evergreen development of the enterprise.Development strategy is also a kind of planning and design for the future development of enterprises,which can clearly point out the direction for enterprises to clarify their development ideas and implement their business behavior.As an enterprise's action program,an enterprise must have a clear development strategy.ZQH Company is a first-class cost consultation professional organization approved by Shijiazhuang Industrial and Commercial Bureau and Ministry of Housing and Urban-Rural Construction,and has the qualification of engineering bidding agent.Through the research of ZQH company's development strategy,it is helpful for ZQH company to cope with market competition and expand market share.At the same time,it has certain reference significance for other enterprises in the engineering consulting industry which are undergoing or will be undergoing transformation and development.This paper takes ZQH Company as the research object,and makes a thorough study on its development strategy.Firstly,the strategic management theory and domestic and foreign research are summarized.Secondly,the development situation of ZQH company is analyzed from the aspects of development,business,organizational structure and project operation mode.On this basis,the macro-environment and industry environment are analyzed,and the extermal opportunities and threats,intermal strengths and weaknesses of ZQH company are analyzed by SWOT analysis method,and the development strategy is selected.Secondly,the development strategy of ZQH company is planned and implemented.Finally,the safeguard measures of ZQH company's development strategy are further analyzed.Based on the actual situation of ZQH Company,this paper formulates a specific development strategy plan.At the same time,it explains the synergistic relationship between the implementation of development strategy and enterprise resources,which will provide a useful reference for the development of ZQH Company and other engineering cost consulting companies.