On The Construction Of The Sany Market Strategy System

Mechanical engineering is an important part of China’s equipment industry,which is mainly used in the field of national defense construction,traffic and transportation construction,energy industry,mine construction and production of raw materials such as industrial production,construction and rural water conservancy construction,industrial and civil construction,city construction and environmental protection.After 50 years of development,China’s engineering machinery industry has formed 18 types of equipment,with more than 4500 specifications and types of equipment.the are excavating machinery,shoveling soil transport machinery,lifting machinery,compacting machinery,pile machinery,reinforced concrete machinery,pavement machinery and wall cutting machinery.It is an important pillar industry of our country’s economic power.With the rapid and continuous operation and development of China’s economy,the engineering machinery industry has also met the new challenges in history.We should develop products with international competitiveness,pay attention to product development and product structure adjustment,pay attention to user research and market analysis and marketing,ensure growth,expand domestic demand,adjust structure,transform development mode,and seek new economic growth point.It also gives the Sichuan earth engineering equipment Co.Ltd.,its development and internal management has brought many challenges,the traditional management model has been unable to meet the implementation of scientific management,improve the level of economic for company operation.Taking Strategy and operation strategy management idea as the core,the research of this subject uses the management theory and methods and On the basis in –depth research the traditional management mode of disease and on the I Introduction of strategy and operation strategic management concept,this research has introduced the delicacy management concept,and established a better strategic plan and implementation system,process verification and improvement system to enhance the management capacity of neonatal screening center,to meet the growing business demanding at this stage and to achieve the strategic development goals of Engineering machinery agent..The first chapter of this study is the introduction which mainly introduces the research background,research purpose,research significance,research methods,research contents and technical routes and so on.The second chapter is mainly the definition and exposition of the related theory of operation strategy management.The third chapter mainly analyzes the traditional management mode of Engineering machinery agent-Sichuan Geotechnical Engineering Equipment co.,ltd.and reveals the necessityofoperation strategy management.In the fourth chapter,the SWOT models suitable for Engineering machinery agent,designed according to the problems existing in the management of agent,including the strategic planning stage,the strategy implementation stage,the process verification stage,the process improvement stage and the establishment of the core cultural system.The fifth chapter mainly,taking discussion on the content of corporate governance from the level of organization strategy and reference for the operation and scientific management of agents.The sixth chapter is the conclusion which evaluates the operation strategy and effect ofthe fine management model and provides an outlook of the future of the research and practice in the related fields.